your password has been reset successfully, Please login again.

How Digitalism Help Enhance A Company

Companies have begun employing information technology to develop their productivity in a series of different ways
BY Jaspreet Kaur
Feature Writer, BusinessEx
Feb 16,2020

In recent times, every business has made its presence on the internet. From a small mobile recharging shop to a departmental store has embarked on their journey on the virtual platforms and attaining milestones by securing large followers. At present, creating a website does not help attract prospective customers. There are various other things that a business needs to perform to catch the attention of the netizens. 

Companies have begun employing information technology to develop their productivity in a series of different ways. The entrepreneurs should reflect on going online in the following spaces to develop their organisation’s efficiency and uplift its bottom line.

Innovating Human Relation Department with Technology

The human relations profile is not a very exciting niche in companies more so involves collecting heaps of resumes to remind employees of casual weekends. Narrowing down to the right candidates to retain the employees are crucial jobs of a HR professional. These jobs are imminent but can be made easy by employing Big data.

Cloud-based applications like Talentsoft can help human resource professionals ascertain precise sets of candidates today. These processes comprise an enormous amount of data, in turn, entail bounties of work. By using the cited application, it becomes easier to abstain from piles of resumes and hop on the right candidate effortlessly.

Similarly, there is a host of performance appraisal application that can assist employees to create feedback. This will decrement money, as well as time, spent on the HR activities and further, shortlist the right candidates for corporate positions. 

Use Digital Solutions to Improve Sales 

Sales is a crucial segment where digital solutions are a must to increase productivity. If a company is not considering any part of its sales online then it needs to ponder on its strategy.

A company needs to modify its website so that online users can get exclusive deals on the products and also, subscribe newsletters. Further, adding a customized ordering section can help improve sales as customers can instantly purchase their desired item instead of discovering the online store indeliberately. 

Putting a price estimator on the website can help bring ease to sales professionals as they can offer customised products to the customers. Such additions turn advantageous for the website as well as business. 

Leverage Social Media to Market Products 


Social media has turned out to be an imminent way to market one’s product as well as improve sales. Since it is a cost-free and effective way of marketing, most of the companies are excessively depending on it today. By investing time on social media, a company can engage customers and meanwhile, create product awareness, which means increased sales. 

By employing social media effectively, it can help increase productivity of a business. It can help connect with existing and other potential clientele on the virtual networks. If an entrepreneur is running on a small scale then it becomes easy to utilise social media alongside.

Use the Present Time Effectively

An entrepreneur while working in a certain sector garners expertise, which he can share on social media with other users. By doing so, he not only gives knowledge to others but also becomes a valuable brand, whose advice is trusted by people. Further, it can employ digital solutions and help concentrate on the core business of the company. This, in turn, help upscale performance of the employees and create improvement in other relatable niches as well. 

Please add your Comment
SIMILAR Articles
April 03, 2020
The webinar unveiled important segments and tips that the entrepreneurs are overlooking in this dire ...More
By Jaspreet Kaur
March 31, 2020
Besides taking crucial business decisions, an entrepreneur is accountable for the welfare of his emp ...More
By Jaspreet Kaur
March 27, 2020
When opting work from home for all employees, there are a vast set of problems that an entrepreneur ...More
By Jaspreet Kaur
March 26, 2020
The Indian government has proclaimed a financial package covering various severely hit sectors in it ...More
By Jaspreet Kaur
March 23, 2020
the Indian government is stepping up and implementing strategies, over cautionary measures that it i ...More
By Jaspreet Kaur
March 19, 2020
As per the UN conference, the coronavirus outbreak may affect the global economy by $1-2 trillion in ...More
By Jaspreet Kaur
March 14, 2020
Women entrepreneurs are grabbing opportunity to make the most of it and embracing challenges that ar ...More
By Jaspreet Kaur
March 06, 2020
The Bengaluru-based commercial realty investment firm, Strata has received an offering of $1.5 milli ...More
By Jaspreet Kaur
March 04, 2020
Trell is a mobile application that helps the Indian users to share and ascertain personalized recomm ...More
By Jaspreet Kaur
February 24, 2020
Hyperlocal platforms are today helping kirana store owners to cope with the competition, initiated b ...More
By Jaspreet Kaur
February 21, 2020
The changing business ecosystem is speedily adapting innovation and seeks participating businesses t ...More
By Jaspreet Kaur
February 18, 2020
Edtech startup, PlanetSpark has raised INR3.2 crore in Pre-Series A funding round by Indian Angel Ne ...More
By Jaspreet Kaur