How can online networking platforms help a start-up to grow

Online networking platforms can help you to carry out business marketing and promotions. They help start-ups to grow. Read to know more
  • BY Sanjana Surbhi

    Feature Writer, BusinessEx

  • |
  • May 25,2018
  • |
  • 18 Mins Read

Social media has changed the whole communication process. It is estimated that in the year 2019, there will be around 2.77 billion social media users. Not only youngsters but professionals, schools and colleges are also using this platform to promote their works and get connected to some of the leading industrialists. 

Almost all of us, especially small businesses use this platform to promote their business. Among all, most common social media platforms are Facebook, Twitter, LinkedIn and Instagram. In a survey in America, out of 10, 7 people use social media for work purposes and to read contents.

Start-ups and Online networking platform

Setting up a start-up is not easy. You need to put a lot of efforts, from getting investors to promotional activities. And in this competitive scenario, you need to make a market presence and these platforms can be very helpful. You must understand the need of using this. It has become an effective marketing and communication tool, which will help your business to grow.  Many companies and business are already using these platforms. So, if you are a start-up then you cannot afford to ignore this platform. It can be the game changer in the way you operate your business. These networking websites will enhance your promotional skills and you can get feedback immediately. 

How can online networking platform help your start-up to grow?

These platforms play an essential role in shaping your start-up. There are many other ways as well but this is the easiest and fastest, where you can directly connect with your clients and customers. Here, I have five points, how online networking platforms can help your start-up: 

Larger and diverse audience                                                                                                          Remember when you have to pay to advertise your business or how much time it used to take. With these platforms, you can easily share, send and post about your startup to a larger and diverse audience which will not be confined to a particular position. In less than a day you can get a lot of views and maybe some clients, brokers, incubators and investors. It will provide you with the opportunity to grow and make a relationship with the people working in the same industry and with your target audience. 

Cost-effective                                                                                                                                                   Most of the online networking platforms are cheaper than the traditional media in terms of advertising. By using this you can reach to more people and you don't have to spend a lot. One of the main benefits is that you can increase your audience and grow your business. 

You can share your write-ups as a blog                                                                                           When it comes to these platforms, there are no space constraints. So, on your website, you can share your blogs at least twice a week. This will help you to increase your brand visibility on search engines. A blog will attract the interested customers that may buy your product.

Boost sales                                                                                                                                                       Online networking platforms can help you in selling your products. Its a platform where a new contact can become your customer. In this era of e-commerce, social networks will become increasingly important for the sale of your product. 

Going viral                                                                                                                                                           These online websites are unpredictable and keep evolving. You never know when your strategy or product will work out and grab million of attention. As your contacts start liking, commenting and sharing your content or product it will be exposed to new audiences. Going viral is not easy but with such online platforms, it's not impossible. 

 Getting in touch with the big-shots                                                                                                         You can get contacts of people who belong to your industry or someone who has many followers. This will help you in many ways. They can give you important suggestions and solution. Also, it can draw the attention of those who are following them. 

You can use a hashtag to increase your audience. It is one of the best platforms to create awareness about your brand. Make the best use of this platform. 

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