Here’s How Your Salon Retail Sales Can Double

The results of the beauty products and secondly, marketing of the products help increase decrease the sale of the retail products
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

  • |
  • May 02,2019
  • |
  • 9 Mins Read


The beauty and wellness industry is ever-increasing in India, expanding at a faster rate than the US and Europe markets. Since the market is increasing swiftly, the size of India's beauty and wellness market is expected to touch INR 80,370 crore by 2017-2018, as reported by the international research company, KPMG.

As experienced and skilled players are present in the industry, the competition has become reckless and thus, small players concentrate on latest technology and skill to go hand-in-hand with big beauty companies.

Tussle Goes on

Starting a beauty business has become easy in the beauty segment as the small players comprise a large share in the industry. However, keeping the business afloat has become a difficult task as increasing competitors make survival difficult for emerging beauty businesses.

In this scenario, the fittest survive; in essence, a beauty business which taps into small niches despite having less investment and experience. So, apart from rendering beauty services, a beauty business can sell beauty salon retail products.

Similar to beauty services, there is a huge demand for beauty salon retail products. The sale of beauty salon retail products can accelerate the business and create a wide customer-base also.

Sale Beauty Salon Retail Products

The results of the beauty products and secondly, marketing of the products help increaser decrease the sale of the retail products. Thus, for receiving chunks of happy customers, the entrepreneur should emphasize on providing exceptional results through the beauty products.

Furthermore, good marketing strategies should be developed to increase overall sales. While creating a marketing team, the employers always deliver good attributes of the products and teach the marketers to persuade the customers through that devised knowledge

Improve Retail sales

Delivering product knowledge does not ease the marketing process; the entrepreneur needs to work on other aspects also so as to create a positive impact on the customers when the marketers follow the decided marketing strategy.              

  1. A Solution to the Customer’s Problem

For attracting the customers, the marketers should be taught not to confer on the benefits of the product but discuss the common problems that customers face nowadays.

If a customer faces a problem related to the hair loss, then the marketing executive should address his/her problem and later, connect the conversation with the hair product. The marketer should tell how the problem can be resolved using the hair care beauty product.

  1. To Need a Specific Result, Use the Product

 The best way of advertising the product is emphasizing on the desired results that customer anticipates. Suppose if a customer needs smooth and silky hair, then marketers can say that after using the hair care product, the customer will have bouncy, less frizzy hair.

The entrepreneur should follow the aforementioned ideas to increase retail sales.



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