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Here’s How Businesses Can Survive the Crisis

Businesses are buckling down and making variation into their business plans to withstand the current hailstorm
BY Jaspreet Kaur
Feature Writer, BusinessEx
Jul 24,2020

There is ongoing uncertainty on how long the pandemic will inflict people and economies. General masses are taking adequate safety measures to combat contagion. Businesses, meanwhile, are buckling down and making variation into their business plans to withstand the current hailstorm.  

The crisis-led downturn has begotten several business closures across the globe. Companies were not prepared to deal with the current situation. Nonetheless, there are some essential tips that can aid businesses in overcoming these tough times. 

Here are a few handy tips for the companies to weather the pandemic without facing much harm. 

1. Oversee Cost in Business 

Businesses should invariably oversee expenses and try to trim costs as much as possible even though companies are not facing a cash crunch. Moreover, it is vital to keep a check on the annual balance sheet of the business. An entrepreneur, who manages the cash effectively, can run his company smoothly without much jerks.  

2. Contingency Business Plans 

Considering unforeseen events, businesses create contingency plans that afloat companies at the hour of need. If a company got hit hard by the pandemic, then a contingency plan can save it. Plan B or C can help withstand detrimental effects of the downturn and bolster the company in adverse situations as well. 

3. Make Wise Decisions 

At the time of crisis, it is crucial to make important decisions. Sometimes, there is not enough time to ponder over the situation anew and anew. The situation demands a quick action and thus, the entrepreneur has to take a swift decision. In such a situation, a mantra of taking prudent choices is to seek a piece of advice from mentors. 

Mentors are highly experienced individuals in the business ecosystem. They have witnessed several recessions like this one and buckle down each and every downturn effectively.

4. Talk to the Customers 

Companies have to converse with customers and try to collect their feedback. They need to know as to what customers like and dislike. The garnered data help take appropriate business decisions. Furthermore, companies can take important measures to meet customers’ demands. 

5. Use Social Media 

In the digital era, it is important to reach customers digitally as well as offline. As users are engaging more on social media sites than in reality, it is crucial to reach this group of customers as well. For that, the company can create its page on Facebook, Instagram, Twitter and Linkedin. Regular updates about the company and its brand can help attract more customers in the network.

6. Reach at the Top of the Ladder

While working in an industry for a long time, a company gains recognition and expertise. The experience and contacts should be used to climb up on the ladder. The organisation has to try to create its niche in the particular industry.

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