Fashion Startups Should be Versed with These Trends

Apart from research, there are an array of other things that are affecting the fashion industry and are equally important to acclimatize
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Feb 09,2021
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  • 12 Mins Read

In an ever-changing fashion industry, trends keep shifting. To be competent, fashion startups have to be versatile and adapt new things. They have to closely study customer demands and create products as well as render services accordingly. 

For managing fashion startups in India, you need to have a vivid knowledge of textile, colours, body types and culture. Research plays a crucial role in uplifting any fashion startup. While comprehending the market, you have to fragment the Indian demographic into different age groups. Understanding fashion verdicts of different age groups help comprehend the fashion industry in its entirety. 

Apart from research, there are an array of other things that are affecting the fashion industry and are equally important to acclimatize.

Blend with Technology

Technology has blended with various businesses and aid in accelerating services. Thus, fashion startups can utilise technology and enhance their services. With the help of technology, you can create applications that customers can use to style themselves. Customers will have a wide range of choices when they have the ability to experiment with different looks.

This will, in turn, assist you in understanding customer preferences and streamline their experience also. Using artificial intelligence will further augment product designing and accumulate customer-centric data. The data can later be used in comprehending what customers want in the offing. Product strategizing can be effectively done by assessing the data. 

Predicting the Customer Preferences 

Since the beginning, fashion varies with seasons. What you will wear in summers, would not be wearable in winters and vice versa. The idea of wearing in accordance with season has given enough time to fashion brands to predict changing preferences of the customers. 

If fashion startups are smart enough to foresee upcoming fashion trends, then they can stay ahead in the race. What type of apparels and accessories women are seeking this summer or what patterns kids prefer are some of the questions that should be addressed. 

If your startup can scrutinise the market, then it becomes easy to know what your customer demands. With this practice, you can beat your competitors and also have an upper hand over small traditional brands. 

To become a niche in the industry, you can target a particular age group and retain knowledge about it. By doing so, you will cater to the needs of that small group and improve your products too. Designed products would be quickly sold and there would be less leftover apparels. Therefore, it is important to understand your audience and create your mark in the industry. 

Sustainable Fashion 

In the present time, people are becoming environment-conscious. They are looking for brands that create eco-friendly fabrics. So, you need to adapt with this change and initiate sustainable materials which have less residue and ensure more comfort to the end-users. 

To create sustainable fashion products, you have to make use of AI. With the AI, you have to create a push into your venture. Further, you can get a foresight about how customer demands can reflect your business. Understanding the customer needs and correlating them with your brand is paramount while offering sustainable fashion products. 

These are some of the latest trends in the fashion industry that fashion startups should be versed with. There are many more trends like these that are prevalent in the market. If you know any, then share with us in the comment section below. 


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