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Challenges Faced by the Indian Automotive Industry

For being in-demand, an automobile company needs to quickly adapt the changes and come up with unique, workable ideas
BY Jaspreet Kaur
Feature Writer, BusinessEx
Apr 04,2019

The Indian automotive industry is co-related to the country’s individualistic growth. As living standards are going up, a similar acceleration is witnessed in the Indian automotive industry. Now, new SUVs, electric vehicles and international automakers are coming to the Indian shores. Even, the automobiles sector is booming in India owing to the high disposable incomes that people have today.

After discovering huge prospects in India, many renowned companies have consequently established their base manufacturing units in India such as Toyota, Honda, Hyundai, General Motors (GM) and Mitsubishi. Further, the industrialists anticipate that the automotive industry will continue to surge because of the advent of electric cars, advanced automobile parts and so on.

Challenges Faced in the Automobile Industry  

Presently, numerous automobile startups and renowned automakers have occupied the Indian market. As a result, the industry is feeding on innovation, creativity, and enhancing user experience. The rigorous competition that has risen amid the automakers has made survival difficult now. For surviving in the market, the companies need to be proactive and foresee challenges.

  1. Adaptability

For keeping the business afloat, the automotive startups, as well as famous automakers, need to come out with innovative ideas. The automotive industry keeps transforming and thus, it is vital for companies to cope with the prevailing changes.

For being in-demand, an automobile company needs to quickly adapt the changes and come up with unique, workable ideas. More so, the company should remain focused and vigilant so that it can easily sense changes.

  1. Innovation

As engineering science rules in the automotive industry, there is room for creativity as well. By merging both the mechanical knowledge and creativity, unique, user-friendly automotive technology and automobile parts are produced. Executing these creative ideas in reality allures the customers and boosts sales.

The companies, despite how new or successful they are, should follow this approach and roll out new car models and effective automobile products. If a particular company fails to do so, then it can go out of the business in future.      


  1. Environment-Friendly Products and Automobiles

Owing to the rising global warming and pollution, countries are bidding to initiate eco-friendly products in the market. By rolling out environment-friendly products, the negative effects of a greenhouse are decreased and lesser resources are depleted.

Similar to the retail products, automobile companies should follow the eco-friendly norm and thus release cars that emit lesser pollutants. Besides the government bodies, even consumers have understood how detrimental the environment is becoming from emitted pollutants. Thus, customers have started getting inclined towards greener products and pollution-free car models. This inclination is not only viewed in the Indian domestic market but also in the foreign market. 

The Indian automotive industry is currently facing the aforementioned issues. The companies should resolve these issues by actively searching for the root causes and overcoming challenges.    





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