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Can Artificial Intelligence help Achieve Success?

By implementing AI, accurate results can be achieved and further, physical disadvantages such as manual labour gets ruled out.
BY Jaspreet Kaur
Feature Writer, BusinessEx
Jul 15,2019

In today’s business ecosystem, artificial intelligence (AI) is an effective tool to immensely increase production. By implementing AI, accurate results can be achieved and further, physical disadvantages such as manual labour gets ruled out. 

According to Accenture’s report,  Rewire for Growth: Accelerating India’s Economic Growth with Artificial Intelligence, “AI can boost India’s annual growth rate by 1.3 per cent by 2035.” 

As per the cited report, AI helps to enable growth in three ways, which are as follows: 

  1. Intelligent Automation: This is the ability to automate complex physical world tasks require adaptability and agility across industries. 
  2. Labour and Capital Augmentation: enabling humans to focus on parts of their role that add the most value, complementing human capabilities and improving capital efficiency. 
  3. Innovation Diffusion: This is propelling innovations as it diffuses through the economy. 

These factors show how implementing AI can bring ease in doing business. 

Why is AI a Growing Need? 

In the evolving tech world, remaining market-relevant is as important as administering one’s business regularly. The trend of digitization and automation have massively impacted the business ecosystem as a business’s digital presence is more empowering today than its physical form. 

In 2017, the highest count of layoffs took place in India’s IT sector, making it one of the most catastrophic periods for the IT employees in the country. Over 56,000 IT employees were laid off in that year, which consequently led to a depression in the IT sector. Digitisation, as well as automation, were considered to be major reasons for these massive layoffs. 

This scenario, in turn, exhibited as to where businesses are heading to and what tools businesses need to streamline with changing times. Automation and digitisation are straightforward responses to this. 

Streamline Business Operations with AI 

In the past, entrepreneurs have learnt the importance of AI in businesses and thus they are implementing it to leapfrog in the market today. 

For instance, in the last two years, Swiggy, a food-delivery business is increasing its reliance on artificial intelligence massively, according to the daily news, The Economic Times. 

As per cited reports, the number of interactions on its platform since October 2017 has gone from 2 billion (across consumers, riders and restaurants) to 40 billion in January 2019. In that time, Swiggy has gone from a business working with 12,000 restaurants to over 55,000; from seven cities to 70; and from the number of delivery staff of 15,000 to 120,000.

“Swiggy is accelerating owing to its increasing focus on technology, especially AI to enable growth,” Dale Vaz, Engineering and Data Science Head at Swiggy, told the daily news. 

Similar to this, homegrown companies viz., OYO, Flipkart and Paytm have also invested in AI  and in turn, have enhanced their businesses. 

This shows that AI adoption is vital for companies today as it gives a better insight into consumer trends and further improves production rate.  


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