Business Partnerships is One of the Ways to Come Out from Corona Blues

Vendekin Technologies has partnered with Middle East-based payment technology, Marshal
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • May 08,2020
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  • 10 Mins Read

Vendekin Technologies, a pioneer in the digitization of vending machines, and Marshal - the largest enabler of payment technology in the Middle-East - have entered into a partnership to expand the 'V-Commerce' ecosystem in Middle East and Africa.

Marshal Fintech Partners - one of the oldest FinTech companies in the GCC backed by its CEO, Gaurav Dhar and the GFH Financial Group of Bahrain - holds an 85% market share in the UAE with their tailor-made POS and transaction automation solutions across multiple sectors that have changed the way people transact on a daily basis.

With the looming pandemic, Marshal anticipates permanent changes in the way consumers interact with the retail mix. People will avoid crowded places and expect their shopping experience to entail minimal contact while catering to their demands instantly. Marshal foresees touchless automatic vending solutions as a means to adapt to these changing consumer needs.

Marshal has joined hands with Vendekin to introduce minimum contact and touchless retail technology to the Gulf region with Vendekin's state-of-the-art vending platform. Vendekin was founded in 2016 by Aroon Khatter. It is a funded start-up backed by industry stalwarts, offering solutions to transform existing equipment into unmanned digital retail micro stores with its patented technology of touch-free dispensation and cashless payments. Vendekin offers a mobile-first approach for vending and unmanned retail: a touchless purchase experience for the consumer, a digitally optimized supply chain for vending operators, advanced insights and a new channel of sales for FMCG brands.

Aroon Khatter, Founder and CEO, Vendekin, says, "We are excited to partner with Marshal for the GCC. Marshal's extensive experience and network in the region is unparalleled and will be a great driving force in the adoption of touchless technology and the growth of V-Commerce in the region."

Gaurav Dhar, CEO, Marshal, says, "Marshal's partnership with Vendekin is in line with our vision to bring about transformative payment solutions to our customers. We believe that cashless and touchless retail will see an exponential growth in the near future, and we are excited to be bringing such conveniences and experiences to the MEA region in partnership with Vendekin."

In light of COVID-19 and the new safety mandates from competent authorities, Marshal and Vendekin are working with various vending partners to install touchless hand sanitizer and mask dispensing machines at public sites including hospitals and airports, to help safeguard the health and safety of citizens. Thereafter, Marshal and Vendekin are looking at forging towards digital transformation and growth of the V-Commerce ecosystem in the GCC.

Vendekin was founded in 2016 by Mr. Aroon Khatter, a funded start-up backed by industry stalwarts, which offers a wide range of intelligent vending machines equipped with digital payment and touch-free dispensation. Vendekin, with its unique, integrated software-based vending solution, has made vending simpler, smarter and quicker, thereby spearheading this revolution. Vendekin offers a wide range of intelligent vending machines disrupting the unattended retail sector and also offers solutions to transform existing equipment into unmanned digital retail micro stores.

Established in 1981, Marshal is one of the oldest leading FinTech and payment solutions player across the Middle East and Africa markets covering 18 countries as VeriFone's oldest partner. Now backed by Gulf Finance House (GFH Capital), a leading investment house in the Middle-East, Marshal is expanding its footprint across the region with its range of innovative and convenient payment and engagement experiences for consumers, banks and businesses changing the way people transact on a daily basis.

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