your password has been reset successfully, Please login again.

Big Data Isn’t Likely As Useful As Entrepreneurs Perceive

To find the root cause, employers need to dive deeper into the problem and the results were totally subjective.
BY Jaspreet Kaur
Feature Writer, BusinessEx
Jan 31,2019

Understanding the revenue deficit or high turnover in the business was difficult a few years ago. To find the root cause then, employers had to dive deeper into the problem and the results were totally subjective. Thus, there was a higher probability of the results being wrong and conjectural. However, the onset of Big Data has resorted the problem and facilitated employers, as well as other professionals, in discerning the issue. Hence, data is imperative for decision-making and advancement related subjects.

Reliability on Big data has primarily surged after witnessing the market boost, through the implication of the data. Despite the job creation and serving precise data, the realm of Big data has not come up with resolutions yet. The data has not rendered solutions to various problems such as encouraging the employees, resorting to cost-effective ideas and begetting cohesion amid team players.

Men Grow Anxious To Learn Big Data

Since the beginning, learned minds are anxious to know what data is. Students amid the lot, are most concerned to understand conglomeration of data and business. Both the segments are diverse but are also connected by a cord. Employment generation, easing the decision-making process and analyzing the behavioural patterns are yielding benefits of the data.

Unanswered "Why"

Till now, the data has answered the root cause of the problems but it has failed to tell what one should do to fix it. It helps to anticipate changes in the offing but it cant answer how to halt the unfavourable changes.

Take a realistic example of a business leader, who desires to utilize data to improve analytics and regulate risk factors. After implying the data, the employer receives a research report but he does not receive the solution to resolve the issue. So, the data can only answer how; it cannot answer why which is the crucial part to be talked about openly. Similar to this example, there are multiple companies which have utilized data to make sound decisions.

In 2016, CNBC reported that the famous coffee shop, Starbucks utilized the data to ascertain the consumers preferences. The brand garnered data to understand the market and accordingly, launch their store products. Big Data was on the rise during that time and coffee shop witnessed the surge and implicitly employed it.

Using consumer data, the coffee chain designed its new line of products to complement the habits it gleaned from its own stores. Basically, the company says it talked to its baristas about how customers ordered coffee, lattes and tea while in Starbucks locations and culled several industry reports about at-home consumption. It used that data to create K-Cups and bottled beverages to sell in grocery stores. reported by CNBC.

The research conducted by the company was not intricate, thus, the resolution was almost in front and easier to perceive. In the opposed situations, resolutions cant be conceptualized effortlessly.

Inability To Correctly Apprehend Individualistic Study

Individualistic behaviours which change suddenly, cant be understood by Big data. Thus, the process of solving the individuals issues cant be accessed through data. These drawbacks dont weaken the idea of using Big Data; they mainly question the dependence upon it.

Human traits are diverse and significant in their own manner. Research and data cant describe human instincts and behavioural patterns in a book form. For understanding the employees turnover rate or failure in the business, it is imperative to rip out the issues from the foundation and avert the business from getting stagnant.

Please add your Comment
SIMILAR Articles
June 18, 2019
The consortium of lenders has planned to take the aviation company to bankruptcy court after not fin ...More
By Jaspreet Kaur
June 17, 2019
In the interim budget, which was held in February 2019, startup companies were inclusive of governme ...More
By Jaspreet Kaur
June 17, 2019
By innovating a product or business idea, an entrepreneur can create a novel business segment and th ...More
By Jaspreet Kaur
June 14, 2019
Seeing the growth of social commerce, Facebook has made its first-ever investment, besides acquisiti ...More
By Jaspreet Kaur
June 13, 2019
In the process, it is of prime importance for the company to play smartly and compute valuation accu ...More
By Jaspreet Kaur
June 11, 2019
Even after employing different investment approaches, investors don’t primarily follow investment le ...More
By Jaspreet Kaur
June 10, 2019
In order to shore up startups in India, numerous homegrown investment companies, namely Kae Capital, ...More
By Jaspreet Kaur
June 10, 2019
A series of unexpected events have impacted the company’s growth and consequently, resulted in the l ...More
By Jaspreet Kaur
June 06, 2019
An entrepreneur needs to possess vigilance, as well as skill, so as to become a good entrepreneur-cu ...More
By Jaspreet Kaur
June 04, 2019
By using social selling tools, more leads are generated and the underlying segment of sales, cold ca ...More
By Jaspreet Kaur
June 03, 2019
As NDA (National Democratic Alliance) has come to the power for the second term and the new governm ...More
By Jaspreet Kaur
May 30, 2019
The new emerging companies are always eager to seek funding from investors instead of working on the ...More
By Jaspreet Kaur