Ayushmann Khurrana Invests an Undisclosed Sum in The Man Company

It is being counted as the foremost investment of Khurrana as the actor has joined the league of other Bollywood luminaries after picking share in TMC.
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Oct 22,2019
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  • 10 Mins Read

The acting fraternity of Bollywood has been showing a keen interest in the Indian startup ecosystem recently. A few months back, Akshay Kumar had invested in wearable and preventive healthcare devices startup, GOQii and similarly, Deepika Padukone ploughed money in yogurt making company, Epigamia. Another leading Bollywood actor and singer, Ayushmann Khurrana has lately infused money in the male grooming startup firm, The Man Company (TMC).   

It is being counted as the foremost investment of Khurrana as the actor has joined the league of other Bollywood luminaries after picking share in TMC. The actor has invested in Helios Lifestyle Private Limited, the startup company managing male grooming products brand, TMC. 

This investment is part of a strategic partnership that will also see Ayushmann as the company’s Brand Ambassador, the startup said in its press statement. 

Changing the Definition of Gentleman

The Man Company (TMC) plans to transit the societal template of how a man should be and provide a different definition of the same. The company wants to show that a gentleman can possess flaws. He can be dangerous and simultaneously, put his heart on his sleeve; however, it is the most crucial thing that he puts his heart at the right place. 

“Ayushmann is the living embodiment of a modern gentleman. An outsider, who has made a mark with his hard work and sheer talent, he is the best known for pushing the boundaries of what a man can be, which is precisely what we as a brand believe in. We are therefore absolutely thrilled to welcome this fine gentleman to The Man Company family. With his support, we are going to double down on our mission to encourage men to bring out the gentleman within them, by offering them world-class grooming essentials and empowering them to look and feel their very best.” Mr. Hitesh Dhingra, Founder & MD, The Man Company said in an interview with BusinessEx. 

As Ayushmann Khurrana is associated with TMC, the company is planning to incentivize the modern Indian males through its innovative campaign “Bring Out The #GentlemanInYou”. The company believes that one needs to strive and evolve constantly to become a gentleman.  

"The definition of a gentleman has evolved today and I believe men should be comfortable to embrace their vulnerability and their weaknesses. It doesn’t make them less of a man. I immediately connected with the philosophy of The Man Company and consider the company as a progressive and inclusive brand whose products I love using. The company has impeccable business insights and I will be deeply invested in ensuring that the company grows from strength to strength in the years to come,’’ Ayushmann said, according to the report. 

The Man Company was established in 2015 and possesses an aggregate 30 per cent share in the beard grooming niche. The company has carried two fundraising rounds from FMCG firm, Emami. In the previous year, the company had gone on an expansion drive across India and initiated 1,000 brand touchpoints encompassing large size retail stores, premium salons, and health and beauty stores.

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