Attract Online Customers with These Effective Tips

Learning digital marketing is not a daunting task; it can be learnt eventually if studied earnestly
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Jul 06,2020
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  • 12 Mins Read

An online business consistently thrives through online users engaged on its platform. Attracting the online users is not as easy as catching attention of customers in an offline business. An entrepreneur has to thoroughly understand the virtual world before stepping into it. Learning digital marketing is not a daunting task; it can bear good results if studied earnestly.  

Besides paid adverts and search engine optimisation, there are various other important things that can be implied into marketing strategy. Other lesser known techniques would be efficient as well as effective for the business. 

There are some basic directing marketing strategies to entice the online users. Most of the entrepreneurs are not aware of these direct marketing strategies that enable direct traffic on a website or online business. 

Find Target Audience 

In the beginning, an entrepreneur has to narrow down his prospective customers and also, influencers that are being idolised by those customers. Following this, the business owner has to gather more information about customers like where they engage and which content type they prefer. 

Once information is amassed, then he can reach out to influencers that are highly followed by potential customers. By this, collaborative videos and other content can be created, thereby, diverting customers' attention toward the company's product and services. 

Create a List of Potential Customers 

After shortlisting the customers, the entrepreneur has to contact those customers and promote his product. By keeping a list of such customers, it would be easier to contact them at any point of time. If this list is linked with an advertising platform, then the customers can be directly contacted and thus, converted into a business lead.

The same process can go consistently by adding new website visitors into the list. Later, the new ones can be similarly targeted like the previous customers. 

Different Adverts from Distinct Customers 

Whether it is online advert or offline advert, they play a crucial role in attracting customers. However, an entrepreneur has to make sure that he is not sharing a single type of advertisement with everyone. Different types of adverts should be created from different sets of  customers understanding their requirements and interests.  

This will entice a wide variety of customers to the online business. This will gradually increase revenue of the business as well.

Attain Mastery in Social Media 

Attracting customers through social media is a daunting task. In order to succeed, an entrepreneur needs to comprehend goals of the platform, create a strategy that links with the company's objectives. Lastly, he has to comprehend as to how the online platform seeks to market content to its users. 

To learn usage of different social media networks, the business owner has to apprehend features of social media networks. Accordingly, he should create content and promote it on the site. For instance, content that has been built for Linkedin and Facebook cannot be posted directly on Instagram. Instagram mainly supports pictures and videos only; so, blog posts, articles and news cannot be shared on them. To promote this cited content, they have to be transformed into a video or picture. Thus, each and every social media network has different requirements. 

The above-cited tips should be used to captivate online users’ attention to the business. These tips if used effectively can give desired results. To implement these suggestions, an entrepreneur need not have to be a tech-savvy person. An individual with basic technical knowledge can grasp digital marketing skills.

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