Adding an Attribute in Company’s Culture Can Boost the Business

Gratitude is not simply associated with appreciating others but holds wider significance in the corporate world
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Sep 23,2021
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  • 9 Mins Read

Adding an Attribute in Company’s Culture Can Boost the Business

Business dynamics have changed a lot with time. The crisis has impacted the business culture more severely than conventional problems that arise in the realm. As a result, employers are trying to reconstruct the environment or culture of their workplace making it adaptive to changing trends and customers’ needs. To upgrade the work culture, it is crucial to instill a sense of gratitude in employees.  

Gratitude is not simply associated with appreciating others but holds wider significance in the corporate world. It sometimes helps generate outstanding results for the organisation. Showing appreciation can benefit a company internally as well as externally. Firstly, it will help increase productivity of the company and secondly, blossom happiness inside a person on an individual level. 

From the customers’ point of view, demonstrating gratitude will strengthen rapport between the company and consumers. It will ensure the rapport sustains in the long term and the customers return anew. Seeing the benefits of gratitude, it seems important to add this into the workplace and thus, augment the culture. 

Expressing Gratitude to Clientele 

Customers are a king in the business sphere. It, therefore, becomes imminent to keep them ecstatic and satisfied. For that, you can offer seamless customer service and also, show gratitude you are. 

You can do so by sending Thank You cards and bouquets to the clientele. If you have B2B clients, you can send gifts to them along with other monthly results of their project. Exhibiting gratitude will keep them in good spirits. This will encourage them to avail your services again and become a regular client. Therefore, you should instill this attribute in your work staff as it will turn advantageous in various manners. 

Praising Employees from Time-to-Time 

Appreciating employees is imminent as it stimulates employees to work better. It also improves their performance and produces better results. Apart from personally appreciating someone’s efforts, you can give them vouchers or gifts. 

If you want to appreciate a group’s efforts in the work, then hosting a dinner or lunch is also perfect. Giving recognition in the meetings will help boost confidence of employees in the workplace. 

Recognize Everyone in the Hierarchy 

Offering gifts, vouchers or any form of appreciation should not be done for just C-suite. Every employee contributes equally in the organisation in one way or another, therefore, all require an appreciation. Such disparity should not take place as it will create indifference toward the junior employees. 

Also, expressions of gratitude should be distinct from person to person, in turn, increasing their happiness. 

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