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Accept the Nascent Digitization in the Indian Industry

Embrace digitization into the organizational structure
BY Jaspreet Kaur
Feature Writer, BusinessEx
Oct 10,2018

The inception of digitalization has brought organizations a step closer to the consumers. With the intervention of digitalization, it is easier to connect to the customers and learn about their feedback. However, its onset has sprung another thing named digitization, which is as essential as any other element for companies for survival.

Every now and then, technology is emerging with a new source to cater to customers’ needs and market demands. In such a fast-changing environment, coping up with new trends become a daunting task for companies as timely transformations can only deal with the market challenges for a momentary period but not for a lifetime. Thus, it is essential for companies to be a disruptor then getting disrupted.

Presently, technology has averted old ways of operation and reinvented new ones. As a result, chores like shopping, socializing and even, travelling are performed via technology. Unfortunately, the shipping and logistics sector have not tasted fruits of the innovation and thus, essentially rely on the conventional mode of operation. Originally, the logistics sector had entered a decade ago and since then, less transformation has been seen in the field. Most of the operations are performed manually owing to which, digitalization or digitization could not be adopted by the logistics companies.  However, the logistics sector can change the future by harnessing big data, analytics and machine learning in the logistics process.

Adopting new trends would facilitate optimize the transfer of goods, without harming the product, and also maintaining its sustainability.

Why Adopt Digitization?

Embracing digitization has always become questionable for companies. Being the newest trend, its acceptability is taking time as organizations are a sceptic of its role. To grasp in-depth knowledge about it, it is important to recognize its function:


On the emergence of technology and AI, it was widely misperceived that employment was at a stake as layoffs were done in large numbers. However, the positive impact of the transformation shadowed negative impacts that lasted for only a small period of time. Similarly, there are various other interventions, which led to a revolution but later got accepted by the system.

Thus, this signifies that industries should evolve with the changing times. By accepting the trend, not only companies progress on the success ladder but they also generate new job opportunities and renders growth.

Producing Highly-Equipped Workforce

Automation and digitization are an entirely new process and like other interventions, they cater new opportunities to the workforce, shifting monotonous work to creative work.

After restructuring the organization and educating new skills to the workforce, it becomes easier to adopt the latest trends and render unique market solutions to the customers.

AI is the latest adoption of the companies into their organizational structure, which has broken conventional way of running the organization. Now, AI and manforce working co-existent to each other and as a result, various new roles have been generated for the man force. These roles require advanced skills and knowledge and are not going to end up in the coming time.

The aforementioned reasons state why adopting digitization is a must in the present business scenario.


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