Choosing a right business location is probably the most critical decision a small business owner or start-up will have to make. It involves a lot of in-depth study of understanding things which are important for a company.
Having a business address in a premium location gives the perception of a successful, confident and professional company. Potential customers can feel safe in the knowledge that your business is both established and trustworthy based on a recognisable location.
Opening the office is one of the first, big investments entrepreneurs and small business will look at, but it should be made carefully as it could be the game changer for your business if the decision is poorly made.
How easily can employees get to work?
Will your clients be able to visit you without much hassle?
Whether transportation easily available or not?
Whether raw materials and other necessary resources easily available or not?
Current employees - The travel time from office to home and back are one of the most important aspects that decide the longevity of an employees tenure.Attracting new talent Office act as a first point of an impression for the prospects visiting the office for the first time enabling you to tap aspirational value.
An opportunity to be a preferred employer.It is a great advantage to have your office space in the heart of the hot talent zone; it not only helps attract talent but also retains them with quality work life balance.
Its important to have a futuristic approach to your growth plan, can your office accommodate the growth. Changing or relocating of office space often is a cost, but also gets the employee of its comfort zone which in turn can reduce the productivity.
Office space is one behind the scenes factor that can directly influence branding, namely bringing brand values into the workplace. Inculcate the Values and culture, the design of the office could be based on the brands ethos to create an employer brand.
Having restaurants nearby gives you the option of taking your clients to lunch if need be. They are also crucial to your employees, giving them a few minutes out of the office to refresh and refuel for the afternoon.
Ample parking is important for customers and employees. If customers are unable to find suitable parking, they might choose to visit a competitor who has the same qualified services with more convenient parking. You also need adequate space for employees to park at or near your location.
Finalising a location for a business is a huge step for an entrepreneur, as it takes a lot of investment and also plays a major role in business growth. Above mentioned points must be considered for reference while selecting your business location. A good location will benefit your business to enhance its operations so must take a decision after proper research and analysis.