your password has been reset successfully, Please login again.

7 Ways to Stand Out as a Startup

If you are a startup and still not made much impact on your growth rate then you can try these solutions given below to be exceptional.
BY Akshay Arora
Feature Writer, BusinessEx
Dec 07,2017

Every startup makes some rookie mistakes which they regret later on when they have to shut down the startup. Most of the startups in India are unable to reach the second stage of business lifecycle but that doesnt mean that they dont have the potential. To stand out as a consumer startup an essential part is to know the target audience and how to approach them.

If you are planning to start or already a startup then it is essential that you do research on how you can be exceptional and climb the stairs to success. The first thing that you should know is every business is doing great if they have happy customers and also support from investors. To stand out as a startup heres all you need to know.

  1. Unique Selling Price (USP)

    Unique selling price is the strong force that drives a business to success. To stand out in this competitive environment it is essential to stay focused on your own idea. As it is seen that many entrepreneurs try to initiate by replicating to any new idea comes in the market but only 5per cent of startups actually find the success that they hoped. For Instance, Flipkart initiated its services in India then Snapdeal and many more startups entered into this space but only a few big ones actually found success. Even Snapdeal did great in the beginning but recently it was thriving to get back in the game.

  1. Build a network

    Its time to build your network that will help you to reach your destination. Creating your own network doesnt mean that you just talk anyone to join with your idea. You need to be more practical on those lines like if you really want to build a network then start socializing and you will find creative minds, investors, suppliers, mentors, incubators all around your space that can actually help your business. BusinessEx is the best place to create your network.

  1. Goodwill

    Once you have made your mark in the industry its time to build a reputation. The most you can do to build a good reputation for your business is deliver your side of service on time whether it is supplier, customer, broker, etc. You can also try to connect with your competitors to do a fair business which will benefit both of them and even can take each other support for mutual growth.

  1. Brainstorming

    The best option to stand out as an entrepreneur is to learn from others mistakes and share ideas. It is alleged that many startups fail because of their wrong approach and the way they do business. So be different try to find out solutions on how you can avoid making mistakes. The best answer is to have an experienced mentor with you to guide your startup at all the big decisions. Also, share ideas and knowledge with experienced players of the industry.

  1. Customer Centric

    Focus on your customer needs and try to solve an existing problem that they are facing. If a business solves a particular problem of the consumer then it is obvious that demand will always stay in the market.

  1. Be proactive

    A startup needs to be proactive on what is going in the industry, economy, social media, etc to stand out among others. To follow up latest trends and take decisions accordingly is the key to growth. Also be more active on social media and put more focus on marketing so that you can be acknowledged in the industry.

  1. Contribute to society

    Besides all the above-mentioned tips this is a bit different one, in this approach you need to highlight how your startup is contributing to society. It is noticed that big firms and customers to focus on what startup is contributing to the economy. With this, you can target your customers, investors and also get government support.

Please add your Comment
SIMILAR Articles
June 19, 2019
A marketer plays a vital role in building an impressive portfolio of the company and, further, carri ...More
By Jaspreet Kaur
June 18, 2019
The consortium of lenders has planned to take the aviation company to bankruptcy court after not fin ...More
By Jaspreet Kaur
June 17, 2019
In the interim budget, which was held in February 2019, startup companies were inclusive of governme ...More
By Jaspreet Kaur
June 17, 2019
By innovating a product or business idea, an entrepreneur can create a novel business segment and th ...More
By Jaspreet Kaur
June 14, 2019
Seeing the growth of social commerce, Facebook has made its first-ever investment, besides acquisiti ...More
By Jaspreet Kaur
June 13, 2019
In the process, it is of prime importance for the company to play smartly and compute valuation accu ...More
By Jaspreet Kaur
June 11, 2019
Even after employing different investment approaches, investors don’t primarily follow investment le ...More
By Jaspreet Kaur
June 10, 2019
In order to shore up startups in India, numerous homegrown investment companies, namely Kae Capital, ...More
By Jaspreet Kaur
June 10, 2019
A series of unexpected events have impacted the company’s growth and consequently, resulted in the l ...More
By Jaspreet Kaur
June 06, 2019
An entrepreneur needs to possess vigilance, as well as skill, so as to become a good entrepreneur-cu ...More
By Jaspreet Kaur
June 04, 2019
By using social selling tools, more leads are generated and the underlying segment of sales, cold ca ...More
By Jaspreet Kaur
June 03, 2019
Getting an angel investment is not like buying a commodity from a brick and mortar shop; it is an in ...More
By Jaspreet Kaur