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4 Effective Features That Are Must-Haves In Your Car Rental Website

Making a website and mobile application user-friendly is one of the imperatives for the car rental services
BY Jaspreet Kaur
Feature Writer, BusinessEx
Jan 18,2019

For jumping off the perimeter, innovation is a strategy for survival. Sustaining the tough competition and utilizing disruptive technology are tools that various niche players use. In the transportation and travel industry, the adaptation of the innovation is a bit slow procedure. Car rental, which is a significant component in the travel and transportation industry, has a customer-centric business approach.  Whether it is commuting to the office or travelling outside, car rentals services turn immensely helpful for commuters as well as passengers.

Big players like Uber, Ola and Zipcar have a stronghold in the market as the customers highly utilize their car rentals services. These companies employ various means to offer cheap services to the customers. For reaching the audience, car rental companies utilize the website and mobile applications. Making a website and mobile application user-friendly is one of the imperatives for the car rental services. Besides this, car rental services need to do effective marketing, service-rendering and building customer safety policies to generate good revenue.

4 Traits That Should Be Added In Car Rental Website

By studying an ideal model of car rental services business, you can initiate a car rental company at a small level. By concentrating on moderate growth, you can begin serving to small regions and steadily engender to bigger locations. While deciding the business outline, you should primarily focus on building the rental website as the website builds the first contact with the customers.  To kick-start the business, you should know imperative features that should be incorporated in the website.

  1.    Easy Car Rental Bookings

Majorly, customers seek instant services and thus, rely on online car rental services rather than contact local car rentals. For making the customers’ experience better, the company should make a user-friendly interface. The interface should entail concise information about the bookings. For better guidance, rental services should be offered by segregation methodology, wherein customers can choose services on the basis of price, time, date and location.

While acquiring any customer’s information, the website should ask minimum deets as lengthy registrations consume time. Further, the company should render an additional feature to book cars for advance time periods. Such option helps the customers to book planned future rides without facing problems.

  1.     Flexibility In Booking Plans

Rendering flexibility in bookings escalates the customers’ experience. If your company is emerging in the sector, then try to entice customers by giving flexible booking; Imply the strategy to all other plans and accordingly help the customers to book a one-day trip, holiday trips and short-distance rides.     


For purveying flexibility in plans, the company should charge a meagre amount for advanced car rides. Further, the company should offer discounts to the customers who use the company’s car rental services on regularity.   

  1.    Create Mobile Applications

Today, masses have more access to the cell phones than desktops and thus, it becomes imperative to target the customers via mobile applications. In order to launch a mobile application, the car rental website should be reactive and easily tackle sudden traffic on the interface.

By introducing a rental website, the customers can easily access the website and further, need not worry about logging in or out. A responsive website would help increase the customers’ experience.

  1.    Collect Customer Feedback

For initiating your venture, you should earnestly observe the market and learn the customers’ choices. Customers’ preferences help to know as to what plans should be introduced and how pricing should be done. The car rental company can know commuters’ choice via survey or purvey sample templates to the first-time users. This information will be retained and eventually, help build the ideal car rental website.

Add these features in your car rental website to make it a top-notch rental website.


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