your password has been reset successfully, Please login again.

3 Tips to Easily Start Your Own Jewellery Store

The increasing demand for the jewellery in the present times exhibit that jewellery business can be a lucrative business opportunity.
BY Jaspreet Kaur
Feature Writer, BusinessEx
Nov 22,2018

Adorning oneself with jewellery or gifting jewellery in special family rituals has become a convention now. People rather invest in buying gold and silver ornaments than endowing insurance policies. Owing to which, the jewellery has become a status symbol in the society. Even, the lower middle-class people who are gradually rising to upper-middle-class stature seek jewellery adornment as a display of their affluence.

According to IBEF (Indian Brand Equity Foundation) report, Increasing disposable income of the middle class is driving the demand for the sector. In 2017, India was the second largest consumer of gold in the world. The sector (Gems and Jewellery industry) is advancing in investments supported by increasing expansion of domestic companies.

The increasing demand for the jewellery shows that the market has a huge potential and hence, initiating a jewellery business would be profit-making for aspiring entrepreneurs. Whether online or offline, the demand for the latest jewellery designs is invariably higher in the Indian market. As according to Statista, China, the United States and India are the three most important jewellery markets in the world.

To get the jewellery business off the ground, one needs to imply effective strategies and work on important elements contingent for establishing the enterprise.

3 Tips to Start the Jewellery Business with Ease

Strategies are essentially needed to kick-start a business without facing hassles. To impart the useful knowledge to aspiring entrepreneurs, there are important recommendations to adhere while planning a jewellery business.

  1. Add-On Fresh Jewellery Designs

The demand of present generation is diverse as some people seek classic designs whilst others seek trendy latest jewellery designs. Keeping this in mind, a jeweller should keep varied kinds of jewellery designs, which suits customers' taste and also fits in his budget. Accordingly, the aspiring entrepreneur needs to decide jewellery business investment in the initial stage. The investment is the core element in the business outline and hence, an entrepreneur should be certain what budget he has or how much he can invest.

  1. Promote the Jewellery

Promotion is the imminent way to grab the attention of the customers and publicize your brand. For this, the jeweller can wear his brands jewellery and also, team the jewellery with different outfits to enhance the silhouette.

Furthermore, the jeweller can capture his stunning pictures in the gold, silver and gem-studded ornaments. The pictures can be posted on social media profiles or framed as well as exhibited in the jewellery store. Promotional activities like these are cost-effective as well as workable.

  1. Specificity in the Jewellery Store

With specificity, it means dealing in the specific jewellery types which may include antique jewellery, bead jewellery, bridal jewellery, custom jewellery and fashion jewellery. By adding special varieties in the store, customers will be visiting the jewellery store to ascertain authentic jewellery designs, which nowhere else would be easily available.

Adhere to these strategies so as to establish a beautiful jewellery store.

Please add your Comment
SIMILAR Articles
March 22, 2019
Selling the business does not truly mean that the company is facing monetary problems for a long tim ...More
By Jaspreet Kaur
March 22, 2019
A company’s productivity is very relatable to its entrepreneur’s personal productivity. ...More
By Jaspreet Kaur
March 20, 2019
In an entrepreneurial journey, a business plan comprises 20 per cent share whilst the business inves ...More
By Jaspreet Kaur
March 16, 2019
For fostering relations with customers, it is vital to keep them gratified through the company’s ser ...More
By Jaspreet Kaur
March 14, 2019
“Business Failure” can happen with every type of company, irrespective how big or old the company is ...More
By Jaspreet Kaur
March 13, 2019
The performance is not fundamentally relatable to decision-making or financing alone but it is also ...More
By Jaspreet Kaur
March 12, 2019
The internet has become an important source to leverage one’s business in the form of online busines ...More
By Jaspreet Kaur
March 11, 2019
With the encroachment of digitalization, the private lives of people have not remained an enclosed t ...More
By Jaspreet Kaur
March 08, 2019
With the evolving time, issues like gender disparity, income gap and glass-ceiling have been eradica ...More
By Jaspreet Kaur
March 01, 2019
Business magnates like Warren Buffett and Benjamin Graham view the market diligently and take over t ...More
By Jaspreet Kaur
February 26, 2019
At the time of selling the venture, a businessman needs to an emphasis on evaluating the worth of th ...More
By Jaspreet Kaur
February 25, 2019
Hard work, vigilance on the market trends, and right decision-making skills help the startup to outs ...More
By Jaspreet Kaur