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3 Requisites To Attain Success In Quick Service Restaurant Business

Employ three tools to achieve success in Quick Service Restaurant business
BY Jaspreet Kaur
Feature Writer, BusinessEx
Dec 01,2018

In today's busy lifestyle, everyone looks for instant services which are cost-effective as well as time-effective. Such services include food services, cleaning services and so much more. Hunger, which is a major diverter from the work, can now be easily cured due to the emergence of Quick Service Restaurant.

Primarily, Quick Service Restaurants have initiated a decade ago and still, the trend is new in the Indian market. According to IBEF report, Banking on advantages like a young population with rising disposable income and increasing urbanization in the country, the business of quick-service restaurant (QSR) chains in India is expected to grow eight-fold to US$ 5.6 billion by 2020 from US$ 720 million in 2011, at a CAGR of 27 per cent. Both domestic and international QSR chains like Domino, McDonald, Pizza Hut and Nirula's amongst others are banking on the changing lifestyle of Indian consumers. In fact, Indias quick service restaurant chain industry is expected to grow faster than China at a CAGR of 19 per cent till 2020.

3 Requisites To Successfully Run A Quick Service Restaurant Business

Resultantly, the Quick Service Restaurant sector shows immense potential for investment. Initiating the QSR business presently requires a lot of things besides the capital. To help out the capitalists administer the QSR business, they should employ three effective strategies in their business.

  1. Utilize Social Media

Nexus plays a pivotal role in raising any business to greater heights. Thus, the business owner should employ social media and create a wide network of customers. The word-of-mouth is one of the biggest adverts presently and further, it enhances the chances of becoming a glorious food restaurant.

So, whenever a customer leaves the restaurant, ask him for a feedback. The feedback will take one to two minutes only; the garnered feedback can be eventually used to work on the weak points and improve food services. Furthermore, request the customers to connect to your QSRs social media platform. The online recommendations and feedbacks of the customers mainly matter a lot as it creates a positive image of the QSR.

  1. Employ Data Analytics

Data analytics is an essential way to grasp changing customer preferences. In the QSR business, customers are a major factor to beget inflation in the business. Thus, it is imperative to look out on the customers' changing requirements and behavioural patterns. The trend which is prevailing now may not be prevalent after a month; thus, it is efficient to keep monitoring the latest customer preferences. For this, the QSR has to utilize the data analytics which is quite difficult to understand but can be utilized efficiently by employing a trained data scientist.

  1. Digitize The Business

The shifting economic market makes it difficult for businesses to acclimatize, in accord with the latest trend. Thus, the business owner should look out on the market and accordingly, adopt the changes to stand the test of time.

Presently, digitization is massively popularizing in the market. Owing to which, masses, as well as the governing bodies, have gone digital to easily connect with one another. Adopting this trend is imperative for the QSR business too as it will help to render services in the far regions, where quick services are not available and secondly, entice more customers to employ services of the QSR.

Employ the aforementioned tools to heighten the Quick Service Restaurant.

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