2 Easy Ways To Augment Your E-Commerce Sale

Reach the customers before your competitors and tell about products.
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

  • |
  • Nov 22,2018
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  • 11 Mins Read

The sale is the core element to shore up any business. Thus, it becomes imminent for the company to focus on augmenting the sales number, other than vividly promoting the business. For new companies, there is ongoing tension as to how to approach customers and start selling their product. The propensity is felt by E-commerce companies also when the launch of the E-commerce website approaches and the company is in lookout as to how to initiate their first sales.

In the present scenario, an E-commerce business is deemed profitable as the youth is diverting to use more digitalized applications and gadgets than opt for simple, traditional modes of communication. Owing to which, the emergence of E-commerce websites work as a boon wherein all things are available at one stop. According to the IBEF (Indian Brand Equity Foundation) research report, “India is the fastest growing market for the E-commerce sector. Revenue from the sector is expected to increase from the US $ 39 billion in 2017 to the US $120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world.”      

Further, the report informs, “A lot of India’s blue-chip PE firms are looking for opportunities in the sector.” Thus, starting your own E-commerce business in the competitive market cannot be a struggle if your company does comply with industry standards.    

2 Effective Ways To Augment The Sales

Launching an E-commerce website and widely adverting it offline, as well as online, cannot alone bring the sales. One has to do a lot more, to have the first sales or increase the sales figure. For this, it is important to outreach the target customers before your competitors. Further, implement fool-proof strategies to grab customers’ attention and let your products sell largely. In the inverse case, companies who fail to work on their strategies, get relentlessly outdone by competitors and thereafter, willfully put their failed E-commerce website for sale.

This situation is quite ordinary in the industry and thus, new players are recommended to take baby steps before becoming a niche player. To help out new E-commerce companies, here are the new, easy ways to start and improve E-commerce sales.

  1.     Use Two Fs

The best way of promoting any product is word of mouth marketing. The spoken words influence better than the sales offers. Therefore, while launching the E-commerce website, one should approach family and close friends first. Friends and family give honest reviews and further, sincerely suggest the company varied ways to alter the product and make it more user-friendly.   

Secondly, close friends can be good references for prospective customers. Thus, this cost-effective strategy helps you garner more customers in the base.   

  1.    Use Social Media Profiles

This internet era serves as a boon to advertisers and marketers. As anything can be advertised at one click and later, people residing at distinct geographical locations can learn about the products as well as services. Thus, it is important to utilize social media so as to reach target customers. Correspondingly, it is also essential to speak out right words to the right prospects.  Suppose, if the company is launching products on Facebook, Instagram, Twitter and Tumblr, then it should ensure that it uses catchy words to phrase the product. Otherwise, the advert would seem lame to the netizens.

Follow the above-mentioned strategies and increase the sales of the E-commerce website.     

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