your password has been reset successfully, Please login again.

Flipkart Fashion Ventures in Metronaut

Flipkart Fashion commence new brand for men fashion wear named Metronaut.
BY BEx Bureau
BusinessEx
Jul 03, 2017

Flipkart Fashion commences new brand named Metronaut which will be exclusive for men casual wear.

Rishi Vasudev, Vice-President, Fashion at Flipkart, told BusinessLine that, Metronaut is a combination of Metro Astronaut, with the black and white logo designed to resemble a spaceship. The brand is targeted at youth migrating to metros with hopes and dreams of building a bright future for themselves.

Vasudev claims that in India, fashion wear industry, especially for men, is one of the fastest growing in online selling space in which Flipkart e-commerce major covers 35% of market share and with Myntra and Jabong the overall market share is 70%.

Apparel is a one-lakh-crore market wherein, sub-Rs1,000 apparel constitutes 60 per cent of the demand. While there are strong global menswear brands and home-grown brands with popular product lines, there is a huge opportunity to offer a high-quality, well-designed, affordable product line that will take on the unorganised market thats where Metronaut comes in, said Vasudev.

Please add your Comment
SIMILAR News
December 07, 2017
POS solutions provider Mswipe raises $10 million funding in Series D round led by B Capital Group an ...More
By Akshay Arora
December 07, 2017
Expense management startup Happay backed by SEquia Capital, other investors with a funding of Rs 65. ...More
By Akshay Arora
December 06, 2017
Personalised task management startup Dunzo raised 412 million funding from Google under Next Billion ...More
By Akshay Arora
December 06, 2017
Flintobox which delivers child lerning kit has raised $7 million funding from venture capital firm L ...More
By Akshay Arora
December 05, 2017
Furniture and home appliances renting startup Rentickle secures $4 million funding from VC firms and ...More
By Akshay Arora
December 05, 2017
Bagalore-based home rental startup raises $50 million funding from UC-RNT Fund. ...More
By Akshay Arora
December 03, 2017
AEON Learning acquires edtech firm Acadgild for $1o million in an all stock deal. ...More
By Akshay Arora
November 30, 2017
Cisco Chairman John Chambers backs Uniphore Systems in exchange for 10 per cent stake in the firm. ...More
By Akshay Arora
November 29, 2017
Student accommodation startup Stanza living raises Rs.13cr funding from Matrix Partners and Accel Pa ...More
By Akshay Arora
November 29, 2017
Fitness startup MobieFit raises funding of $1.35 million from Dubai-based venture capitalist NB Vent ...More
By Akshay Arora
November 28, 2017
Agritech startup Krishihub raises seed funding from IIT Kanpur INVENT accelerators and Villgro Innov ...More
By Akshay Arora
November 27, 2017
IoT and SaaS technology transportation startup TempoGo raises Rs 1.6 crore ($250k) funding from Sing ...More
By Akshay Arora